As a small business owner, the competition is tough given the kind of money you need to pump in for your paid social media campaigns. This is why low-budget social media tactics might help fuel your social presence and help you in terms of reach and conversions.
The tips mentioned below can ease the monetary pressure on small businesses when it comes to social media marketing.
1. Crowdsource opinions about your products and services
Connecting with customers and solving their queries is just part of the whole social media story. One of the ways to proactively engage with your followers is to ask for their opinions on products before they are launched in the marketplace. It makes them feel valued and part of a brand that strives to be inclusive.
This exercise encourages a dialogue with potential customers and that helps strengthen relationships. It can help turn your followers into first-time buyers of your product.
For example, when launching a new pair of sneakers, you can ask your followers to tell you the colors they would like those sneakers in. Or you can take it a notch up and create a webpage such as www.your brand.store/sneaker-ideas and invite them to design their sneakers.
2 Follow the 70:20:10 rule
What this rule suggests is that 70% of your content should be low-risk, light, and fun, 20% should be the content that you share from other resources and 10% should be your promotional content.
It’s good if you can hire a professional to strategize your social media content. If not, then study your competition and see the kind of content that they are sharing and the kind of engagement those posts are generating to get an idea.
You can add more texture to this strategy by using branded links to share your content. For example, instead of sharing a generic link such as bit.ly/2NeSGRS, go for something such as yourbrand.site/social-media-tips. Branded links increase brand name recognition and help develop a positive affinity towards the brand and the content shared.
3. Make the most of giveaways and promo codes
While free or discounted merchandise might look like a big investment, it’s actually not when compared to the sales you can generate over time. Everyone loves freebies, and hosting giveaways or giving out promo codes through a contest is a terrific way to attract the masses and get the maximum number of shares. Your social followers will love a good contest, thereby skyrocketing your overall traffic and engagement.
One of the best ways to do this is to create a dedicated landing page such as www. your brand. fun which becomes synonymous with your contests and giveaways. That way your followers will know where to go to check for the latest offer.
4. Freely share content published by someone that’s not you
To put it simply: help people grow, and they’ll help you grow. Social media is all about people and interactions. A lot of people avoid sharing tweets/posts of other brands thinking they might lose their followers. However, sharing content that helps solve people’s problems and puts someone in a good light will earn you extra brownie points.
5. Make posting on social media a daily affair
Social media isn’t a once-in-a-while affair; it’s a long-term commitment. You need to carve out time every day to share content and actively engage in conversations. However, how many posts to put up and at what time is something that depends on the platform.
One of the ways to do this is to post at different intervals, then check the platform analytics to see what times produce the most engagement. You can use that data to form your strategy.
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